The Korean government is deadly serious about the globalization of Korean culture. They even have a government-sponsored program which is aimed at transforming Korean cuisine into one of the top five cuisines worldwide (currently, South Korean gastronomic bureaucrats think that the top five consisted of Italian, French, Chinese, Japanese and Thai cuisine).
Frankly, the present author is somewhat skeptical. I strongly suspect that Korean cuisine is too specific for the average for the average Western palate (but I, being no fan of spicy food, may be a biased source).
That said, there is one country where Korean cuisine has been successful beyond the wildest dreams of Seoul’s culinary technocrats. This country is Russia, where Korean cuisine now occupies a position similar to that of Chinese cuisine in America – that of affordable exotics. No supermarket in a major Russian town would be complete without a small Korean section where what is known as ‘Korean salads’ can be bought. It seems that no other Asian cuisine even comes close to such prominence in Russia, or for that matter the entire former Soviet Union.
In a sense this is understandable – unlike the United States, Russia has never had a sizable Chinese or Japanese minority (nearly all Chinese migrants are relatively new arrivals), while ethnic Koreans have lived in Russia since the 1860s.
However, the average Korean in Seoul or for that matter Pyongyang would not recognize the dishes which are sold in Russian supermarkets as Korean food. These ‘Korean salads’ are completely alien to the inhabitants of the Korean peninsula. They are in fact not Korean food per se, but rather the cuisine of Russian Koreans, which is dramatically different to the Korean food so dear to the hearts of Seoul’s culinary apparatchiks.
The epitome of this phenomenon is a dish known in Russia as ‘Korean carrot’. Pretty much every Russian thinks of this dish as being the most popular dish in Korea itself. Koreans themselves usually think of kimchi in such a way, but this spicy, fermented cabbage is all but unknown in Russia. The Korean carrot is composed of fresh carrot sliced into thin slices and seasoned with a slightly sweet marinade made with garlic, coriander, pepper, vinegar, sugar and sunflower oil.
That being the case most Russian visitors to Seoul are surprised and shocked to discover that no one has ever heard of Korean carrot there (indeed, there is nothing that resembles it in Korean cooking) - just imagine an American who upon arriving in Italy cannot find a pizza or an Italian who has ever heard of one.
The origin of Russian-Korean cuisine is easy to trace. Korean cuisine is centered around rice served with a variety of side dishes (known as panch’an in Korean). In 1937 most Koreans, previously located in Russia’s Maritime province were forcibly relocated to Central Asia. There they could not find many of the ingredients they cooked with (it is not so easy to find seaweed in the dessert) and began to look for substitutes. They also began to adjust to the palates of their Russian, Uzbek and Kazak neighbors – for example, by reducing the amount of chili pepper they used and usually more liberal amounts of sugar and animal oil. The result was a runaway commercial success.
This might be a lesson for Seoul’s bureaucracy: in Russia, Korean cuisine triumphed exactly because it was not authentic, but was changed to suit local palates and local conditions. Whether the resultant dishes remain part of Korean cuisine or not is open to debate, but millions of customers in the former Soviet Union enjoy it nonetheless.